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Introduction
The policy of Herald Investment Trust plc (HIT) is to achieve capital
appreciation through investment in smaller quoted companies, principally
in the UK but also in the rest of the world, in the areas of technology,
communications and media in all its forms. The business activities of
investee companies include information technology, broadcasting, printing
and publishing and the supply of equipment and services to these companies.
HIT is managed by Herald Investment Management Limited (HIML).
Convergence - Driving Change, Driving Growth
The fundamental driver behind the growth in the companies that fall within
the HIT remit is the convergence of the various forms of technology, communications
and media. The traditional businesses in the sectors followed include
broadcasting, publishing, telecommunications, information technology,
advertising and printing. This focus means HIT does not invest in pharmaceutical
or biotechnology companies, as is typically the case with other specialist
technology funds.
Convergence Matrix: Market Opportunities

Evolution &
Revolution
The past few decades have seen the emergence of technology
to become a significant influence over peoples lives, business practices,
and world economies. Indeed, the spend on technology has been increasing
as a percentage of GDP for many years, even though hardware (the largest
single cost) is increasingly deflationary. The significant advances in
the technologies, methods and applications used within these sectors cannot
be ignored. Nevertheless evolution and adoption continue at a very rapid
pace, further spurred by continued industrial revolutions caused by such
innovations as the silicon chip and the personal computer in the 'distant'
past, and the Internet, mobile and broadband communications, and the network
computing model more recently.
It is the strong belief of Herald Investment Management Limited, the manager
of HIT, that the multimedia revolution is still at a very early stage,
and will continue to emerge, penetrate and evolve for a significant period
of time. The strong overall growth seen by these emerging markets provides
a significant investment opportunity. However, the rapid evolution and
proliferation of technologies and applications creates a notable obstacle
to keeping up-to-date with the companies and their offerings. As such,
it is HITs belief that a dedicated and specialist team is required
to follow these industries adequately and realise the potential significant
investment gains.
The HIT 'multimedia' remit can therefore
be encapsulated as those companies whose principal activities relate to
the preparation, production, processing, distribution or transmission
of information, ideas or entertainment, whether in the form of data, text,
sound or image. In addition, the remit includes those companies engaged
in the supply of hardware, software or services to the users and providers
of information.

Given the nature of the emerging media and
technology industries, there is a proliferation of smaller companies.
These companies are more able to respond to new methods, new technologies
and new applications, and experience greater leverage to improved volumes.
However, the complexities involved and the emerging nature do lead to
a higher risk/reward profile. By providing a collective vehicle and specialist
management, HITs aim is to reduce the stock specific risk associated
with the volatility and illiquidity of these companies and the hype
that often surrounds them, and allow investors to enjoy the potential
for above average market returns.
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