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Extensive Experience
The fund management team at Herald Investment Management Limited (HIML)
has diverse and extensive experience of the technology sector, giving it
a unique perspective of the industry. With considerable and lengthy combined
experience of analysing, investing and working directly in the technology
and media industries, the HIML team feels well placed to exploit the rapid
growth projected for this exciting sector and provide investors with above
average returns.
Specialist Team
The members of the team are specialists in investing in the technology,
communications and media sectors on a global basis. This relatively narrow
focus enables them to benefit from significant cross-referencing of information
in what are truly international industries. This contrasts to the traditional
investment management approach of breaking down the markets on a purely
geographic or company-size basis and gives HIML significant potential to
take advantage of this rapidly growing and evolving segment of the worlds
economy.
Whilst the rates of evolution and adoption of technology, communications
and all forms of media vary on a global basis, they are nevertheless non-parochial
industries, with large players in countries in all continents contributing
to its progress. HIMLs strategy is to leverage a global focus by piecing
together the complex jigsaw of information, obtained through a comprehensive
understanding of these industries and the companies participating in them.
Flexible and Comprehensive Approach
A variety of approaches and techniques are employed when appraising potential
investments and making subsequent investment decisions. A totally doctrinaire
approach is not considered applicable to the companies that fit within HIMLs
remit. Instead, a combination of methods is used. This includes:
- fundamental financial analysis
- a detailed understanding of the products and services offered by the
company
- a judgment as to the quality and relevant experience of the executive
management
- an in-depth understanding of the markets and sectors in which the
company competes
- a highly experienced view of world markets and economies.
Extensive Research
As suggested above, a strong emphasis is placed on assessing the calibre
of a companys management and its capability to execute its business
plans. Therefore, traditional company research is supplemented both by visits
to a company's operating premises, and regular meetings between HIML and
the executive management. Whilst this is most easily achieved with UK-based
companies, significant emphasis is placed on keeping abreast of current
activities abroad, including:
- the use of current communications technology
- extensive access to industry analysts worldwide
- frequent trips by the members of the HIML team to the USA, continental
Europe and the Far East
- visits to the UK by the executive management of existing and potential
foreign investee companies maintaining a consistently up-to-date picture
of the companies, their industries and the evolutionary and revolutionary
changes occurring in technology.
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